OUAI Haircare by Jen Atkin
As the hairdresser of the Kardashians and a well-publicised trip to Australia most of us have heard of Jen Atkin’s Ouai haircare brand. Jen Atkin’s celebrity clientele includes the entire Kardashian-Jenner family, Chrissy Teigen and Jenna Dewan Tatum.
Jen Atkin’s newly launched Ouai range includes basics like shampoos, conditioners, treatment masks + hairsprays as well as hair oils, volume sprays, their well known memory mist and our personal favourites; the Matte Pomade and Finishing Creme. We purchased these two from Sephora Australia.
What Ouai products we tried
The Finishing Creme is thin and lightweight and we’ve been applying this ahead of a straightening session at home or after a blow-dry at the salon. We’ve been making sure to only apply a dime size and it has a great texture.
The Matte Pomade is our hero product and we’ve been using this almost every second day. The Matte Pomade has a thick but matte texture which we’re using on dry natural hair after the shower (to give it a natural mousse-like-shape and keep it from getting frizzy when you haven’t styled it). We’ve also been using this product a few days after professional styling to maintain it’s shape for a tad longer.