Business

How do you write a PR Pitch?

Hey you! Yes, you – marketing, PR and small business people bombarding every journalist you find on the internet with an irrelevant email or a media release long enough to write the damn article yourself. How do you write a PR Pitch? It’s time to look at the facts. Journalists…

How to create an Influencer Strategy

2018 trends in influencer marketing will include an increase in micro-influencers, a better allocation of budget and a focus on tracking results. The astonishing growth of influencer marketing across 2017 had marketers and business owners scurrying to find the best way to maximise their profits through the use of online Bloggers, Instagrammers, Youtubers,…

Are Influencers/Content Creators worth it?

Are influencers worth the “free” product or service? What about the fees they charge for advertising on their social accounts? Despite some of the world’s biggest brands diverting the majority of their budget to influencer management over 2017 and likely to continue growing in 2018, the worth of these campaigns…

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