Exploring the Upper Hunter Region | Hollydene Estate

When one thinks of the Hunter Valley region in New South Wales they think cellar doors, beautiful estates and local restaurants. Venture a little further up and you’ll find all three in one with views precisely made for the many wedding receptions Hollydene Estate hosts. Hollydene Estate Location The SE…

Ouai Haircare Matte Pomade

Winter Hair: OUAI Haircare by Jen Atkin

OUAI Haircare by Jen Atkin As the hairdresser of the Kardashians and a well-publicised trip to Australia most of us have heard of Jen Atkin’s Ouai haircare brand. Jen Atkin’s celebrity clientele includes the entire Kardashian-Jenner family, Chrissy Teigen and Jenna Dewan Tatum.  Jen Atkin’s newly launched Ouai range includes basics…

Royal Wedding details of Prince Harry and Meghan Markle’s wedding

Much like the rest of the world we’ve been following the journey of Prince Harry and Meghan Markle for weeks, amazed at their press releases, damage control and the way they’ve been communicating the Royal Wedding details to the world. We’ve scoured through every reputable publication, Kensington Palace Social Media…

How do you write a PR Pitch?

Hey you! Yes, you – marketing, PR and small business people bombarding every journalist you find on the internet with an irrelevant email or a media release long enough to write the damn article yourself. How do you write a PR Pitch? It’s time to look at the facts. Journalists…

Pre Winter Beauty Favourites: May

The cold is just beginning to grace Australia and admittedly we don’t do well with weather change here. In a solid Winter clean, I dug up some old finds from goodie bags and those sent to our PR office and compiled what I’m loving this May as pre-winter beauty favourites. …

We’ve made the switch: Insulated Kabi Bottles

Kabi Bottles: Water in our world involves a mad dash to the nearest Woolworths before the gym looking for any Alkaline options available – sadly it’s not something that is given much brain space – so in a bid to drinking more water this year I came across Kabi Bottle on…

Spicer’s Retreat in Hunter Valley

We visit the Hunter every couple of months and so when our team was invited to experience all that Spicer’s Retreat had to offer we were looking forward to a boutique like experience. The retreat is a private estate surrounded by vineyards and bushland with an award winning restaurant (Restaurant…

How to create an Influencer Strategy

2018 trends in influencer marketing will include an increase in micro-influencers, a better allocation of budget and a focus on tracking results. The astonishing growth of influencer marketing across 2017 had marketers and business owners scurrying to find the best way to maximise their profits through the use of online Bloggers, Instagrammers, Youtubers,…

Are Influencers/Content Creators worth it?

Are influencers worth the “free” product or service? What about the fees they charge for advertising on their social accounts? Despite some of the world’s biggest brands diverting the majority of their budget to influencer management over 2017 and likely to continue growing in 2018, the worth of these campaigns…

Sweet, Sweet Jurlique

From feminine rose-like fragrances to impeccable and luxurious branding, we revelled in the opportunity to trial + pick our favourite Jurlique products. Having begun in Adelaide Hills in the 1980s, the longevity of this brand’s reputation was the part of Jurlique we were first drawn to – now available in more…

Sweet, Sweet Jurlique

From feminine rose-like fragrances to impeccable and luxurious branding, we revelled in the opportunity to trial + pick our favourite Jurlique products. Having begun in Adelaide Hills in the 1980s, the longevity of this brand’s reputation was the part of Jurlique we were first drawn to – now available in more…

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